Case Study: Energy-Efficiency Services Limited (EESL), India

In India, the Ministry of Power set up Energy Efficiency Services Limited (EESL), a joint venture of four power PSUs—NTPC, Rural Electrification Corporation, Power Finance Corporation, and Powergrid Corporation of India to facilitate implementation of energy-efficiency projects. EESL works across multiple disciplines to promote energy efficiency. EESL is the first company in South Asia exclusively focused on energy-efficiency implementation and is responsible for facilitating bulk procurement of both LED household lamps and LED streetlights lowering the cost of the product, making it affordable for consumers with a view to replace 770 million LEDs in households and 35 million LED street lights by 2019.

By August 2016, 155 million households LED lamps and 1.2 million LED streetlights had been deployed. With the use of bulk procurement, EESL’s 9 Watt household LED lamp (branded under UJALA) has decreased its selling price from $4.80 at the start of 2014 to around $1.00 by the end of 2016. Similar LED lamps in normal retail markets in India also decreased to approximately $1.50 over the same time period. EESL works with utilities through on-bill financing (OBF) and classic pay-as-you-save mechanisms with residential consumers and with manufacturers and vendors through annuity-based financing for municipal street lighting. The low selling price may not be achieved in other countries due to the large economy of scale that India is able to achieve with its bulk procurement.

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I LED the Way—UJALA Communications Campaign, India

In India, a communications campaign is being run to help underpin the national work of the Energy Efficiency Services Limited (EESL) promoting LED lighting. The programme uses online resources, advertising, and other means of outreach to engage the public to participate in this national programme to promote LED lighting. The programme promotes national pride, with the slogan “Join a Movement to Make India Brighter and Smarter!”.

The programme focuses on affordability and lowering people’s electricity bills, encouraging them to take advantage of the UJALA (Unnat Jyoti by Affordable LEDs for All) scheme by EESL, which offers LED lighting at lower prices thanks to the programmes robust and large bulk-procurement scheme. The campaign also encourages programme participants to promote the scheme, instructing them to tell others you switched to a smarter lighting solution and say I led the way!

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UJALA India LED program Dashboard

Consumer Awareness of LEDs in India and Pledging

Advocate Factsheet

Over the last 5 years, LEDs have become widely available and affordable in markets around the globe. These clean, cost-effective products are gradually replacing toxic mercury-lighting to safeguard public health, save energy, and protect the environment.

As wealthy countries lead the lighting transition, the rest of the world must not become a dumping ground for toxic products. Without intervention, a transition to clean super-efficient lighting may take years due to the lobbying efforts of fluorescent lamp suppliers. Consumers will be left with poor quality, inefficient and unsafe lighting products.

Join the global call to action and signal your organizations commitment to an equitable transition to cleaner, lower-cost lighting.

Accelerating the transition to mercury-free lighting will:

  • Eliminate 232 metric tonnes of mercury pollution from the environment, both from the bulbs themselves and from avoided burning of coal in power plants
  • Avoid 3.5 GT of CO2 emissions cumulatively between 2025-2050
  • Cut global electricity use by approximately 3%

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Business Factsheet

The Clean Lighting Coalition (CLiC) aims to leverage expert knowledge and clean lighting stakeholders to transition global markets to safe, cost-effective, and energy-saving LED lighting by removing the exemption for fluorescents in the Minamata Convention on Mercury. Mercury and its compounds are highly toxic to people and threaten environmental and ecosystem health.

The LED industry has however invested heavily, and is continuously innovating in development of clean, affordable, zero-mercury lighting making the exemption unnecessary. Now is the time for the industry to work together and signal that mercury is no longer needed in lighting.

CLiC aims to support the LED industry:

  • Increase global sales of LED through the promotion of clean, zero-mercury lighting
  • Open new markets for LED suppliers in unregulated markets that are currently dominated by fluorescent lighting.

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